Cost-per-impression (CPI) of Promotional Products

August 24th by admin  
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Cost per impression (CPI) of Promotional Products - ASI Research Study Results (November, 2008)

The above chart shows the Cost Per Impression (CPI) of various promotional products like caps, bags, writing instruments, calendars, glassware, shirts, desktop, office and business accessories, wearables, and recognition awards – as published in a landmark ASI Research Study (November, 2008).

You may be surprised to find out how this compares to the cost of other forms of advertising like TV, Radio, print advertising, etc.