An X-ceptional brand building idea for you.

February 8th, 2010
Brand building tool.  An exceptional insulated mug at an exceptional price.  With exceptional marketing ideas included.

Exceptional Drinkware from Flat World Design

Check this out: We are currently running a special offer on this great new mug. The minimum order is only 144 pieces and you’ll get the 1,000 quantity price. It’s beautiful of course, and lightweight – so you don’t even have to spend a lot on shipping! Very classy, unique. Here are some of the product features – all of these translate into a well-received, long-lasting promotional product which the recipients will cherish for a very long time:

  • 14 Ounce double insulated construction keeps drinks hot or cold for X-tended periods
  • X-cellent drink through lid reduces spills
  • Ergonomic handle for an X-tra comfortable grip
  • X-tra large imprint area gets your logo noticed
  • Looks X-pensive, but it is a bargain
  • Ten X-citing colors to choose from

What a great way to build your brand.

Here are some ideas on how this can be used:

  1. Direct mail – send an image of this mug on a postcard or direct mail campaign and offer this mug as a gift for responding to the offer in the mail piece.
  2. Tradeshow – Great gift to existing customers for stopping by your booth, or to get customers to drop in a business card or opt-in to your email subscription.
  3. New hires – Great new employee welcome gift.
  4. Employee contests – Employee of the week – gets the special EXCLUSIVE red color mug…everyone else gets the “standard” black…great way to get some competition going.
  5. Recruiting – College recruits will love this product. Ask them a “technical” question – and if they come up with the correct response, give them this mug and take their resume!
  6. Golf Events – I know it is too cold to think of golf right now – but great time to stock up on this limited time special. This exciting new product will cause good “buzz” among golfers – drop one in each goodie bag.

Have a different event or marketing need? Call or email me – and I’ll help you out with a perfect solution that fits.

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