Research

Welcome to our research page. So clearly, you are either a skeptic or you want to take a closer look at the data, before you throw more money on promotional products! Well, that’s cool.

At Flat World Design, our philosophy is very simple. When we design a promotional campaign for a customer, that is creatively crafted to meet specific objectives, we want stuff to work.

If it doesn’t work, you’re not happy. And if you’re not happy, we’re not happy. It’s that simple.

Here we present research data and survey results from the major promotional product industry associations. Click on an article title to download the corresponding PDF document.

• Global Advertising Specialties Impressions Study (ASI Research)
  A cost analysis of promotional products versus other advertising media.

• The Influence Of Promotional Products On Consumer Behavior (PPAI Research)
  Examines recall and usage of promotional products among consumers.

• Promotional Products – The Key Ingredient to Integrated Marketing: How Promotional Products, Print and Television Advertising Impact Consumer Perception (PPAI Research)
  Many traditional forms of advertising and promotion are losing ground to newer media.

• The Effectiveness Of Promotional Products as an Advertising Medium (PPAI Research)
  Consumers’ recall of advertisers and messaging on promotional products.

• Promotional Products: Impact, Exposure And Influence. A Survey Of Business Travelers At DFW Airport. (PPAI Research)
  Measures reach, recall and impression of the advertiser.

• The Printed Calendar Is Still King
  PPAI studies reveal the strength and effectiveness of time-tested promotional product.

• Why End Buyers Choose Promotional Products And Other Media (Large file, approx. 11 Mb)
  Memorable. Flexible. Effective. End buyers know there’s power in promotional products, which is why they continue to invest their advertising dollars in the only medium that reaches consumers on every level, in every way.

• Business Gift Practices
  What buyers say about the 5W’s of this long-standing tradition.

• Promotional Products And Its Impact On Brand Image
  Astute business people seek methods to enhance brand image.