Color Matters: Why you should care about your brand colors

July 20th by admin  
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We came across an interesting blog post on the Marketo website called “Color matters.”   At Flat World Design, brand building, branding and brand identity are integral pieces of our business.  We are pleased to share an excerpt and the infographic on brand colors below.

According to the article:

“The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?” These companies, and many others, strategically use colors in their logo, website, and product to appeal to customers. As a B2B marketer, it’s important to think about how you utilize colors and what the colors you choose say about your business.”

Flat World Design can help you come up with a color-coordinated marketing campaign, which integrates color-coded promotional products in your marketing mix.  Integrating your brand colors in your logo, landing pages, product, and more will help you achieve the highest impact.

True Colors: What Your Brand Colors Say About Your Business by Marketo