Q: We are looking for an effective marketing and advertising solution to get out information on our new products and services to our target prospects and customers. Although we are a high-tech company, and we extensively use online and interactive vehicles like the web and email marketing, we’d like to use the magic combination of a physical advertising device (for example, something we can give out at tradeshows or as a leave-behind during a customer visit) which incorporates our brand in a high-tech fashion. We’d also like the return on investment (ROI) to be measurable. Is that possible?
A: Yes. You have come to the right place. At Flat World Design, we can custom design a solution for your business that incorporates the StickyDrive – which will help you achieve all the goals you have listed:
Combination of interactive and physical advertising
Q: Great! But what is StickyDrive?
A: StickyDrive is a customized, branded interface — it allows you to advertise your company, products, brand, and proprietary information.
Q: How is it different from a USB Drive?
A: StickyDrive is an ongoing medium for communication. You can remotely update and change the interface design, the video or other content seen inside the interface, and even change the documents that are loaded inside the drive.
Q: But is any of this trackable? Are the results measurable?
A: Absolutely! You can receive tracking reports that deliver data on the frequency and types of use, including # of times the drive is used, documents launched from the drive, website click-through activity, etc.
Q: What kind of content can I put on our company’s customized StickyDrive?
A: Any content that is viewable on the Internet can be delivered through stickydrive. (Video, Slideshow, Flash presentation, animation, PowerPoint, etc.) This is truly a win-win solution for everyone.
Q: How is this a win-win solution for both our company (as the advertiser) as well as our customers or prospects (the end-user)?
A: The functions available through stickydrive (music player, photo viewers, etc.) make this a valuable tool for the end user. Their entire experience remains branded, even when the drive is used for personal activities.
The user gets a much more interesting, exciting, and attractive interface when they use stickydrive.
Companies can make changes again and again to leverage this as a medium for communicating with your customer.
Customers can get useful ROI data regarding the efficacy of this premium purchase.