Aromatic Branding: If your brand was a fragrance, what would it smell like?

June 4th by admin  
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flatworlddesign-can-make-your-brand-smell-good

Your sense of smell is one of your most powerful or “acute” senses, and since it is closely related to your memory, it can be a powerful tool for brand marketers who are trying to reach you.

Why is this important? Read the rest of this entry »