As many of us reflect on the horrifying news to come out of Penn State, recently, we wanted to take a moment to share a case study about how The University of Alabama conducted a promotional campaign to convey a message on campus.
The Housing and Residential Communities (HRC) at UA took an unconventional approach to get “unexpected results.” As reported in UA’s Crimson White, the campaign was part of an effort promoted by the Division of Student Affairs to help students unify the UA community and find common purpose.
200 tiny elephants were placed all over campus to urge students to pay attention to their surroundings in order to be an effective member of the UA community.
The marketing coordinator of the campaign was quoted in the college newspaper as saying, “The worst thing a student can do with their knowledge or suspicions is to not share them. We don’t want students to look back on life and think, ‘I could have done something about it.’ Go ahead and do it.”
To read the whole story, click here: http://cw.ua.edu/2011/10/24/ua-initiative-leaves-elephants-all-over-campus
Simple, yet powerful words!
Have you ever used a plush toy in a marketing campaign? It almost always elicits a significant response. How did you campaign go? Tell us all about it.