Think outside the box. (A promotional product with nearly universal appeal.)

October 18th by admin  
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Promotional caps and promotional hats are advertising vehicles with nearly universal appeal.  Custom caps and promotional headwear reflect a casual style and instant appeal and, if done right, can have incredibly high R.O.I. (return on investment) as well as one of the most effective (or lowest) C.P.I. ratios (cost per impression).

At Flat World Design, we have helped customers think outside of the box – and designed promotions that go far beyond the basic baseball cap with an embroidered logo on the front.  There are many aspects and nuances to doing this right – including consideration of such everyday factors as budget, audience, and branding.  However, there are several other important considerations that will be missed by most – such as partnership marketing opportunities, employee motivation considerations, and maximizing effectiveness and R.O.O. (return on objectives.)

Take a look at the pictures below to see a sampling of some of the advanced design options available for large quantity promotional caps orders which are typically custom overseas imports. 

Some of the advanced decorating techniques displayed above include:

  • Distress screening
  • Frayed twill patch with flocking
  • Woven label in visor sandwich
  • Pattern stitch embroidery with 3D border and bean stitching
  • Screen printing
  • Felt applique with 3D embroidery
  • Woven label seam taping
  • Screen printed inner panel
  • Laser etching
  • Raised 3D screen printing
  • Embossed antique metal buckle, and
  • Woven labels, etc. etc.

Now we are talking about turning a mere cap into a cherished keepsake item.  If you want to hit a home run with branding opportunties and maximize the returns from your promotional marketing investments, contact us.  We are only a click or a call away!

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